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How to use a Photologo in Lightroom

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Angela Andrieux Photography Logo

Your beautiful new Photologo was just delivered! Now what?

It is time to put that beautiful, custom-made signature to work as your new photography watermark in Lightroom (I’m using Lightroom Classic CC for this tutorial). Thanks to the Watermark Tool the process for adding your Photologo in Lightroom is quite simple. (Want to learn more about Photologo? Check out my reivew!)

Using Your Photologo in Lightroom – Step by Step Instructions

1. Start by locating your Photologo files on your hard drive.

If you just downloaded your Photologo you’ll likely find these files in your Downloads Folder. I suggest moving these files to an easy-to-remember location: I created a folder in my Pictures folder called Photologo where I store my original Photologo files.

2. Next, open Lightroom and launch the Watermark Editor.

Go to the Lightroom menu > Edit Watermarks (Mac) or Edit menu > Edit Watermarks (Windows).



PRO TIP: By Default, the Watermark Editor window is fairly small. I recommend grabbing the corner of the window to drag it bigger. It will make placing and editing your watermark much easier.

3. In the Watermark Editor, choose Graphic as the Watermark Style.

Once Graphic is selected a window will pop up asking you to locate your watermark graphic on your hard drive. Navigate to the location where you saved your Photologo files.

Your Photologo files will be labeled something like this:

  • Your-Name-black-hires.png
  • Your-Name-black-lowres.png
  • Your-Name-white-hires-png
  • Your-Name-white-lowres.png

I suggest starting with “Your-Name-white-hires.png”.

Default Placement of Photologo in Lightroo

4. Expand the Watermark Effects  drop-down menu.

5. First, we will adjust the Size.

Make sure that Proportional is selected and then move the Size slider to the right until the size looks appropriate to the picture preview. The exact size you choose will depend on how noticeable or unobtrusive you want your watermark to be on your photo (I chose 26).

PRO TIP: Proportional scales the watermark larger or smaller. Fit sizes the watermark across with width of the photo. Fill sizes the watermark to fill the height and width of the photo.

Size Adjustment of Photologo in Lightroom

6. Next, we will choose our preferred Anchor point.

My preference for most images is to place my watermark/signature in the bottom right corner so I selected the radio button on the bottom right of the of the Anchor grid.

Selecting Anchor Point of Photologo in Lightroom

7. Now, we will adjust the Inset.

My Photologo had a lot of negative space around the text so I decided to move it slightly closer to the right (-2 on the Horizontal Slider) and significantly lower (-4 on the Vertical Slider).

Inset Adjustment of Photologo in Lightroom

8. My new watermark is looking good, but it stands out a bit too much for my personal taste. The last step is to reduce the Opacity so that the photograph stands out more than the watermark, while still keeping the watermark reasonably noticeable and legible – I chose an Opacity setting of 60.

Opacity Adjustment of Photologo in Lightroom

9. Once you have configured your watermark settings to your liking, go up to the dropdown menu in the upper left of the window where it says Custom, and choose Save Current Settings as a New Preset…

Enter a preset name for your new watermark (I chose Photologo-Right-White) and click save.

Save Photologo in Lightroom

Create Multiple Versions of your Photologo in Lightroom

If you would like to have several watermark preset options using both the white and black versions with different placements, simply repeat the steps above, switching between the white and black versions of your “hires” Photologo accordingly, and altering the Anchor point.

I have six versions(!) of my logo saved in Lightroom to accommodate a variety of photographs with different lighting conditions and subject placement.

  • Photologo-Right-White
  • Photologo-Middle-White
  • Photologo-Left-White
  • Photologo-Right-Black
  • Photologo-Middle-Black
  • Photologo-Left-Black

Using Your Photologo in Lightroom as a Watermark

Now that you have created your watermark preset(s) the last step is to apply your watermark upon export.  

NOTE: You will not see your watermark on your photos while in Lightroom. Watermarking is something usually applied upon export. The only exceptions are in the Print, Web, and Slideshow modules of Lightroom which allow watermark use.

There are several ways to export a photograph in Lightroom. My preferred method is to Right-Click (or ctrl-click on Mac) >Export >Export… but you can also click on the Export… button on the bottom left of the Develop module or go to File > Export.

In the Export dialog box, scroll down to the Watermarking section and select the watermark preset you’d like to use from the dropdown menu, then click the Export button in the bottom right of the window.

Exporting with Photologo in Lightroom

That is it! You are now ready to share your photographs with your beautiful new custom-made watermark far and wide!

Exported Photo with Photologo in Lightroom

Questions about Photologo or using watermarks in Lightroom?

If you have any questions about Photologo or watermarking, you can comment below or contact me directly. Also, please be sure to check out my Photologo Review here.

If you would like help setting up your Photologo in Lightroom, please consider my Photography Coaching services. I would be happy to help you set up your Photologo in Lightroom (or answer any other Lightroom questions you might have). You can learn more about my coaching services here.








Angela Andrieux

📷 Photographer Prone to Wanderlust | Blogger | Photography Coach | 🍷 Foodie | 🐱 Cat Lover | ⚓️ Navy Wife


  1. Don on June 6, 2018 at 8:14 am

    Where do you get custom logos?

  2. Areli Rivera on January 21, 2019 at 9:16 pm

    I’ve read your instructions, however my lightroom cc does not have these options. I have the cloud base lightroom and options are not the same, I have not been able to use my signature from photo logo

  3. paul on March 5, 2019 at 11:38 am

    Hi Angela
    I have the photo logo and have set up in lightroom. It worked good a couple times and now it won’t show up after I export. When I try to add the logo I get the little perforated box but nothing shows up. I have followed your directions and still not working… any idea?

    • Angela Andrieux on March 5, 2019 at 1:29 pm

      Hi Paul – When you export, do you have the Watermark box ticked in the Watermarking section of the Export window and the correct watermark selected from the drop-down menu?

  4. Belinda on March 24, 2019 at 6:02 am

    You fail to mention that that Lightroom scales the logo and destroys its sharpness. It ends up a fuzzy, blurry or blotchy representation of its original self. Hopeless implementation from Lightroom. Shame.

    • Angela Andrieux on March 25, 2019 at 1:38 pm

      Hi Belinda – I haven’t encountered that issue. Can you tell me a bit about the settings you’re using in Lightroom’s watermarking tool? I might be able to offer a few suggestions.

  5. Chris on June 8, 2019 at 6:19 am

    Hi Angela, can this be done on lightroom mobile?

    • Angela Andrieux on June 8, 2019 at 1:58 pm

      Hi Chris – You can add a text watermark using Lightroom mobile, but it doesn’t have the option to use a PNG file for a graphic watermark (yet). Hopefully they’ll add this in the future. I know I’d use it! For now, the folks at Photologo recommend using Union (an iOS app) for adding your Photologo on an iOS device.

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